![]() The signing of basketball player Michael Jordan in 1984, with his subsequent promotion of Nike over the course of his career, with Spike Lee as Mars Blackmon, proved to be one of the biggest boosts to Nike's publicity and sales. Nike has also sponsored many other successful track and field athletes over the years, such as Carl Lewis, Jackie Joyner-Kersee and Sebastian Coe. Today, the Steve Prefontaine Building is named in his honor at Nike's corporate headquarters. Prefontaine was the prized pupil of the company's co-founder, Bill Bowerman, while he coached at the University of Oregon. The first track endorser was distance runner Steve Prefontaine. Nike's first professional athlete endorser was Romanian tennis player Ilie Năstase. Nike pays top athletes in many sports to use their products and promote and advertise their technology and design. This article contains a list of Nike, Inc. ( Learn how and when to remove this template message) JSTOR ( October 2017) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed.įind sources: "List of Nike sponsorships" – news Please help improve this article by adding citations to reliable sources. ![]() This article needs additional citations for verification.
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